Rowoco Shows Colorful New Boxed Program

Rowoco Inc is introducing new packaging for its kitchen supplies. The boxed sets will group related items and feature attractive graphics illustrating the products and their use. The packaging strategy should help to increase impulse sales, because of the perceived value of boxed sets. Most of the sets will retail for $15 to $20, and the initial selection of three may be expanded to 28 by the end of...
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